Business was great in the first five months; however, there was a slight fall in the number of customers in the following months. I tried different kinds of marketing such as giving out of flyers, printing out tarpaulins and even having my business advertised on the radio. It seemed okay at first, but as a businessman, I wanted more and continue the progress my business was experiencing in its early stage. A friend of mine gave me an idea in creating a website for my business. He himself built a website for his catering service business. Seeing his business in boom, I was encouraged to build one for myself. Having no idea what to do, my friend introduced me to the web developer who built his page.
Finding a web developer or a web development company is just the initial stage in making your business known online. I was surprised to know that I needed SEO services to increase the popularity of my website. I did not know anything about it, so I was curious on how it worked. Working hand in hand, both the web developers and SEO specialists made it possible for my business to gain online presence.
If there is one thing I learned about our talk with the web developer, it is that they do not work alone in creating a web page. There is a team that will handle the minute details in building a website. These people are SEO specialists. I did not have any single idea what they were for at first, but after that meeting, businessmen should really know more about SEO.
Here is what I have learned.
SEO can make your business known online. What I mean is that they advertise your products or services on the Internet with some secret techniques. It is like having your products marketed on TV but cheaper and much more efficient.
SEO will find the people that you need for your business. In my case, SEO specialists targeted people who are frequent travelers in my area who are in need of a car. They can easily find people from airports or bus terminals that need my services.
SEO gives your company a good image. Once your business can be searched online, it gives the public the idea that your business is to be trusted: it is legitimate and it means business. This makes customers trust you, and in return, you earn their loyalty.
SEO brings people to your website. They do this by providing different links online and making content in your website. This content has keywords that customers use on Google to find information.
SEO is cheaper than other advertising materials. They are very easy to use since everyone is online nowadays.
SEO can be personalized. It means that people who will work to advertise your product will make sure that your product is unique and will stand tall among the rest of your competitors.
You do not need to manage your advertising campaign since SEO does it for you. You will just have to pay and they do everything for your business right away.
SEO saves time and money. You do not have to reprint materials that would cost a lot. SEO services come in business packages at a very affordable price.
SEO is an easy marketing strategy. All you have to do is build a website, have people to manage it as they make sure that the website gains more visitors through different strategies that they implement.
SEO is friendly with social media networks. Since a lot of people use Facebook and Twitter, SEO promotes businesses on these websites as they spark interest to the general public.
After three months, my business started to increase its sales because of the SEO techniques used by the dedicated team who worked with me. Now, my business is more popular than any other competitors in the area. SEO has helped me gain trust among my customers and made me popular in the market.